CREAM is a platform that explores the boundary between art and
design, where object categories blur as contemporary art intermingles
with avant-garde craft. The result is a cross-disciplinary experience
where visitors are inspired to create their vision of form, function, and
idea. CREAM will create alternative exhibitions through temporary
spaces and carefully selected curators in conjunction with existing art
and design fairs.
CREAM is an initiative created by Stockholm-based art consultant
Jonas Kleerup and strategic branding studio tätatät. The inaugural
edition will take place in mid-May 2022.